Stand out in a tender
In front of a jury, the concept counts as much as the architecture. A clear, well-argued programme of uses weighs in the final score.
Expertise · Set-up phase
Mixed-use real estate programming
Build a mix of uses that draws people in, reassures investors and stands out in a tender.
An empty ground floor is expensive. So is a single-use scheme. We work with you on the mix of uses that gives people a reason to come, then to come back: leisure, sport, gaming, food, hospitality, training, health. Each use is chosen for its audience, its business model and what it brings to the others.
Your challenges
What a good programme must solve
A mixed-use project is judged on how it lives once delivered. Everything is decided during the set-up phase.
Secure the leasing
Spaces designed for real operators, identified early and committed through letters of intent before the planning application.
Create footfall all week
Uses take over from one another from morning to night, Monday to Sunday. The venue no longer depends on a single peak.
Reassure investors
Business models built with the operators themselves, and rents consistent with their figures.
Our method
From market study to signed LOIs
Five stages, carried out with your project team. We can also step in on just one of them.
Market and opportunity study
Territory, audiences, competition, existing facilities: we measure what the site can really support before drawing anything.
Concept and positioning
A guiding idea that gives the venue its identity and steers every later choice, from the name to the floor areas.
Programming of uses
Choice of uses, floor areas, locations and synergies between operators. Each use must feed the footfall of the others.
Operator sourcing and negotiation
Our network of more than 500 partners is mobilised. We negotiate with the selected operators until the LOIs are signed.
Business models and tender file
Business models for each use, attendance at project team meetings and support on responses to tenders and calls for projects.
What comes next? Operator sourcing and leasing → Activation and operation of hybrid venues →
Deliverables
What you receive
- Market and opportunity studySite and audience diagnosis, benchmark of comparable facilities.
- Concept notePositioning, identity of the venue, visitor journeys.
- Programme of usesFloor areas, locations, phasing and synergy matrix.
- Operator prospecting fileQualified targets for each use cluster, tracking of every exchange.
- Business models for each useAssumptions on attendance, revenue and rent.
- Content for the tenderThe programming section of your response to tenders and calls for projects.
Uses we combine
The uses we combine
The uses we combine most often. Each one draws its own audience and benefits from the footfall of the others.
Sport and connected sportActivities that build loyalty and bring people back all week long.
Video games and esportsArenas, gaming centres, competitions: the generation that plays becomes a driver of footfall.
Immersive leisureExperiences you can only live in person, worth the trip.
Hotel, coliving and housingResidents and visitors on site: neighbourhood life around the clock.
Food and food courtThe social heart of the place, which extends visits and pools footfall.
Training, coworking and startupsSchools, workspaces and young companies root innovation in daily life.
Retail and shared servicesServices shared between operators, more value for every square metre.
HealthA local offer that completes the ecosystem and serves the territory.
Multi-storey car park and mobilityShared, reversible parking that frees up land for the other uses.
Frequently asked questions
Your questions
What is mixed-use real estate programming?
It is the choice of the uses that will bring a real estate project to life, of their floor areas and of their location. Instead of a single use (offices, housing or retail), the programme combines several activities that attract different audiences and strengthen one another.
When should you call on STAKRN Innovation?
As early as possible: before a tender, a planning application or a land acquisition. We also step in during the project, when spaces remain to be let or a use needs to be replaced.
What size of project do you support?
Our projects range from 10,000 to 40,000 m². For a smaller scheme, a targeted assignment (opportunity study, sourcing of one operator) may be enough.
Do you work with local authorities?
Yes. We support local authorities on responses to tenders and calls for projects, on building consortiums and with insight into the cultural and creative industries, gaming and esports.
Do you work outside France?
Yes. We have designed more than ten ecosystems in Europe and Asia.
A programme to build or a tender to prepare?
Describe your project in a few lines. We will reply within 48 business hours.