Who will come, and when?
Residents, employees, visitors, families, school groups: we identify the audiences and when they visit, on weekdays as well as at weekends.
Expertise · Set-up phase
Market and opportunity studies
Know what your site can really support, before committing to the programme.
Before drawing floor areas, you need to know who will come, how often, and who will operate. Our studies combine an analysis of the territory, the competing offer and the views of operators from our network. You get an argued recommendation of uses, ready to share with your investors as well as with a tender jury.
Your challenges
The questions the study answers
A good study does not just describe a market. It settles programme choices.
What does the territory need?
What is missing around the site, what is already saturated, and what can turn it into a destination.
Which operators will follow?
We test the interest of operators from our network before fixing the programme. A use without an operator remains an empty space.
Does the model hold up?
Expected revenue, sustainable rents, investment: the assumptions are discussed with the operators, not set in isolation.
Our method
A study in five stages
The scope adapts to the stage of the project and to your timetable.
Scoping
Objectives, site constraints, deadlines and questions to settle. Together we set the level of detail expected.
Territory diagnosis
Demographics, accessibility, catchment area, economic dynamics and upcoming urban projects.
Existing offer and competition
Inventory of existing or planned leisure, sport, food and hospitality facilities. Benchmark of comparable venues in France and abroad.
Operator consultation
Discussions with operators from our network of more than 500 partners: interest in the site, floor areas sought, conditions.
Recommendations
Scenarios of uses, indicative floor areas, economic assumptions and points of attention, presented to your project team.
What comes next? Mixed-use real estate programming → Operator sourcing and leasing →
Deliverables
What you receive
- Study reportDiagnosis, analyses and recommendations, ready to share with your partners.
- Map of the offerExisting facilities and announced projects around the site.
- Benchmark of comparable venuesConcepts, floor areas, business models and lessons useful for your project.
- Summary of operator feedbackLevel of interest, floor area needs, conditions mentioned.
- Scenarios of usesSeveral possible combinations, compared with one another.
- Presentation deckA concise presentation for your committees and partners.
Uses we combine
The uses we study
Leisure, sport, gaming, food, hospitality, training, health, mobility: each use is analysed for its audience and for what it brings to the others.
Sport and connected sportActivities that build loyalty and bring people back all week long.
Video games and esportsArenas, gaming centres, competitions: the generation that plays becomes a driver of footfall.
Immersive leisureExperiences you can only live in person, worth the trip.
Hotel, coliving and housingResidents and visitors on site: neighbourhood life around the clock.
Food and food courtThe social heart of the place, which extends visits and pools footfall.
Training, coworking and startupsSchools, workspaces and young companies root innovation in daily life.
Retail and shared servicesServices shared between operators, more value for every square metre.
HealthA local offer that completes the ecosystem and serves the territory.
Multi-storey car park and mobilityShared, reversible parking that frees up land for the other uses.
Frequently asked questions
Your questions
What is the difference between a market study and an opportunity study?
An opportunity study checks that a project makes sense on a given site: is there demand, room in the market, potential operators? A market study goes further and sizes the offer: which uses, which floor areas, which audiences and which economic assumptions.
How long does a study take?
It depends on the scope and on the number of uses studied. The timetable is set during scoping, based on your deadlines: tender, investment committee or planning application.
Can you work on a programme that is already defined?
Yes. We can test an existing programme, replace a use that cannot find an operator or recalibrate floor areas.
Which projects do you study?
Mixed-use real estate projects of 10,000 to 40,000 m² that include leisure, sport, gaming and esports, food, hospitality, training or health uses.
Can the study be used for a tender?
Yes. Its conclusions feed directly into the programming section of a response to a tender or a call for projects. See also our Mixed-use real estate programming expertise.
A site to study before launching the programme?
Describe your project in a few lines. We will reply within 48 business hours.