Regular highlights
Competitions, tournaments, sporting, cultural or business events: a calendar that gives people a reason to come back every week.
Expertise · Operation phase
Activation and operation of hybrid venues
Bring the venue to life after opening and give everyone a reason to come back.
A hybrid venue does not fill itself on opening day. It needs a programme, highlights, operators who work together and communication that makes it part of people's habits. We run the activation for you, or support your operations team.
Your challenges
What keeps a venue alive over time
Opening-day footfall says nothing about the second year. It all comes down to rhythm.
Operators who play as a team
Cross-offers, joint events, journeys between uses: each operator benefits from the footfall of the others.
Communication that puts the venue on the map
Social media, press relations, local partnerships: the venue must be part of the conversation before people even visit.
Results that are tracked
Footfall, media coverage, operator feedback: reporting is used to adjust the programme.
Our method
From opening to cruising speed
Activation is prepared before opening, then adjusted season after season.
Event programming
A calendar of highlights suited to the venue's audiences: esports and gaming, sport, culture, leisure, business events.
Synergies between operators
Running the group of operators, cross-offers, joint events and journeys between uses.
Communication and press relations
Launch strategy, social media, press relations and partnerships with local players.
Prospecting and footfall generation
Outreach to companies, schools, associations and clubs to fill the quiet slots of the week.
Reporting
Tracking of footfall, coverage and operator feedback, then adjustment of the programme.
Deliverables
What you receive
- Event calendarThe year's highlights, by audience and by season.
- Communication planLaunch, social media, press relations and partnerships.
- Synergy programmeCross-offers and joint events between operators.
- B2B prospecting fileCompanies, schools, associations and clubs targeted around the site.
- Regular reportingFootfall, coverage and recommendations for adjustment.
- Access to the STAKRN Education platformUp to 110 hours of content on video games, esports and influence, to give your teams the right culture. See STAKRN Education.
Uses we combine
The uses we activate
Each use has its own events. The goal is to make them cross paths.
Sport and connected sportActivities that build loyalty and bring people back all week long.
Video games and esportsArenas, gaming centres, competitions: the generation that plays becomes a driver of footfall.
Immersive leisureExperiences you can only live in person, worth the trip.
Hotel, coliving and housingResidents and visitors on site: neighbourhood life around the clock.
Food and food courtThe social heart of the place, which extends visits and pools footfall.
Training, coworking and startupsSchools, workspaces and young companies root innovation in daily life.
Retail and shared servicesServices shared between operators, more value for every square metre.
HealthA local offer that completes the ecosystem and serves the territory.
Multi-storey car park and mobilityShared, reversible parking that frees up land for the other uses.
Frequently asked questions
Your questions
When should the activation of a venue be prepared?
Before opening. The launch programme, communication and first partnerships are prepared well before the inauguration, in parallel with the leasing.
Can you relaunch a venue that is already open?
Yes. We can revive a venue whose footfall is running out of steam: diagnosis, new programme, communication and prospecting.
Do you organise gaming and esports events?
STAKRN Innovation is part of the STAKRN group, specialised in gaming, esports and influence since 2016. We are not an event organiser, but we can help you define your events (timing, business model, etc.) and put you in touch with the right partners from our network (technical providers, broadcast and capture specialists, influencers, etc.).
Do you train operations teams?
No. Our aim is not to train people to become operators, but we have an LMS platform offering up to 110 hours of training on the video game, esports and influence industries. You will find all the information on STAKRN Education.
How do you measure results?
Through regular reporting: footfall, communication coverage and operator feedback. It is used to adjust the programme from one season to the next.
A venue to bring to life?
Describe your project in a few lines. We will reply within 48 business hours.