01Set-up phase
- Market studies
- Responses to tenders and calls for projects
- Lobbying
- Concept and business model design
- Project team meetings
- Operator sourcing and programming
- Operator negotiations and signed letters of intent
Design
STAKRN Innovation · since 2016
Designing innovative ecosystems
with purpose, built to draw people in.
The first innovation consultancy dedicated to hybrid real estate ecosystems. We work with developers, urban planners and local authorities, from the market study to the day-to-day life of the venue.
Projects from 10,000 to 40,000 m²
They trusted us
Experience
+0years
designing hybrid venues and innovation programmes.
Europe & Asia
+0
ecosystems designed across Europe and Asia.
Project scale
0
m²
0
Real estate projects from 10,000 to 40,000 m².
Network
+0
partners and operators ready to engage.
LeisureSportGaming / esportsFood & drinkHotel / colivingCoworkingTrainingHealthRetail
Our positioning
Urban appeal has become a competitive arena.
Cities, regions, countries: all are now judged on their ability to attract residents, visitors, talent and investors.
A place built for a single use (retail, housing, offices or leisure) no longer meets expectations. Today, sharing, experience and creativity sit at the heart of what users care about.
Our job: turn every real estate project into a destination. A place that mixes uses, draws people at every hour and gives them a reason to come back.
What sets us apart
STAKRN Innovation is the first innovation consultancy dedicated to hybrid real estate ecosystems.
Our vision
Designing the places of life and wonder of tomorrow
Since 2016, STAKRN Innovation has helped bring distinctive real estate projects to life around innovation: immersive leisure, sport and connected sport, video games, esports, entertainment, cultural and creative industries. Projects that are sustainable, mix uses and services (retail, food, housing, training, health), profitable for investors and meaningful for their territories.
- A
Distinctive
A concept that makes your scheme stand out, against competitors and in front of tender juries.
- B
Sustainable
Uses designed to last, that complement each other and keep the place alive over time.
- C
Profitable
Business models built with operators, clear for investors.
- D
Meaningful
Places open to their territory, bringing residents, users and businesses together.
Our hybrid ecosystems
One place. Uses that feed each other.
We put activities together like an ecosystem: each use draws its own audience, and all of them benefit from the footfall the others create. Hover over the uses to see the connections.
One unique
shared place
shared place
+0Partners in our network
Our services
One team, from set-up to operations.
Three phases, three skill sets. We can cover the full cycle or a single stage of your project.
02Construction phase
- Project monitoring
- Partnership development
- Technical meetings
- Sourcing new operators
- Negotiations of leases and sales in the future state of completion (BEFA / VEFA)
- Leasing and sales
- Marketing materials (website, social media…)
Leasing
03Operation phase
- Event programming
- Synergies between operators
- Communication and PR
- Prospecting and footfall generation
- Reporting
Activation
How we support you
You are…
From the opportunity study to finding investors, through programming, operator sourcing, leasing and activation, our team steps in at every stage and pushes the mix of B2B and B2C uses.
Real estate developers
Make your scheme stand out and secure its leasing.
- A concept and a mix of uses that set the scheme apart, including in tenders.
- Operator sourcing, negotiation and signed letters of intent.
- Support on negotiating leases and sales in the future state of completion (BEFA / VEFA) and on leasing the space.
Urban planners
Create a destination, not just floor space.
- Market and opportunity studies to size the offer.
- Event programming and synergies between operators.
- Prospecting and footfall generation once the venue opens.
Developers & investors
Hybrid venues that are solid, profitable and bankable.
- Concept and business model design.
- Partnerships with operators from our network.
- Finding investors to back the project.
Local authorities
Boost the appeal of your territory.
- Responses to tenders and calls for projects, and consortium building.
- Insight into cultural and creative industries, gaming and esports.
- Mixed-use places, open to everyone, that bring the territory together.
Team training
With STAKRN Education
Train your teams on the challenges of innovative real estate
A hybrid ecosystem works when the people who back it, lease it and run it know its codes. STAKRN Education, the group's training division, puts its LMS platform at the service of your projects: video games, esports, sport, leisure, training, cultural and creative industries.
0hours
of content with unlimited access for 12 months, in 20 to 30 minute micro-lessons.
70 h · core programme
40 h · tailor-made
8 programmes · 44 modules · 165 lessons + 6 dedicated modules
24/7No hour quota
35Interface languages
3Screens: mobile, tablet, desktop
FRData hosted in France, GDPR
EU AIHosted in the EU, can be switched off
50+Learners, on quotation
Option A
White label
An online campus in your name, with your logo and colours.
Option B
SCORM
Modules plugged into your existing LMS, with single sign-on.
Verifiable certificate of completion and badges per module. This is not an official French qualification (neither RNCP nor Répertoire spécifique).
Real estate developers
The 40 tailor-made hours are built from your real estate project. Your development and leasing teams speak the same language as sport, leisure, gaming and esports operators.
Local authorities
Give elected officials and departments (sport, youth, culture, economic development) a working knowledge of video games, esports, leisure and creative industries before launching a venue or a call for projects. The campus can be deployed as a white label.
Urban planners
Introduce the site's teams (operators, hosts, managers) to video games, esports and influence, then keep the project alive with talks, seminars and masterclasses.
Our values
01Respect for the environment
02Mobility & diversity
03Innovation & entertainment
04Education & training
05Business development
06Customer experience & creativity
Contact us
A market study to run?
Let's talk!
Market study, tender response, private deal, training or a simple question about our services: describe your project and we will get back to you.
- 01You describe your project in the form.
- 02We reply within 48 business hours.
- 03We set up a first call to frame your needs.
